VFX STUDIO LONDON
discover what it is and the process behind it
WHAT IS VFX?
Visual effects is the process by which imagery is created or manipulated outside the context of a live action shot in filmmaking and video production. The integration of live action footage and other live action footage or CG elements to create realistic imagery is called VFX.
The term “visual effects” is not interchangeable with the term “special effects” (SFX). Unlike VFX, SFX are achieved in real-time during filming; examples include pyrotechnics, fake rain, animatronics, and prosthetic makeup. All VFX are added after shooting in post–production.
WHAT IS POST PRODUCTION?
The work performed after an audio or video session has been recorded. Editing the audio and video frames as well as VFX are part of the post-production process. The term is often truncated to simply “post.” For example, “let’s work on the video in post” means the job should be edited in the studio after being shot in the field.
VFX SERVICES from our VFX Studio
Removal of unwanted elements in the frame. This could be objects, people or other items.
A technique used to remove wires that are usually put in place during filming. This could be as a safety precaution for actors during stunts, or wires that hold objects or miniatures in place for commercials.
The process of cutting out elements from the frame (usually one frame at a time) so that they can be used as a separate entity.
This can cover ‘layering up’ elements to create a new landscape that you couldn’t shoot. Or this can entail adding elements to a landscape that you would like to enhance. This can go in tandem with rotoscoping or utilising green screens / blue screens to separate the talent or product from the background that’s being replaced.
A skill that often goes hand in hand with Matte Painting, set extension is exactly what it says on the tin. Extending the set beyond what was filmed to make it seem larger or longer.
Integrating digital assets / CGI elements with live-action footage, the compositor is the last step in the VFX process, laying together all the various elements to make them appear seamless.
Our artists are able to work on intricate beauty work whether that would be creating a clearer complexion, removing bags under the eyes or blemishes to enhance the talents natural beauty.
Creating a consistent feel to your titles in order to make sure they follow brand guidelines, from fonts, to logos, to colours to placement.
Is the process of automatically locating a point or series of points from frame to frame in a sequence, allowing the user to stablise, track to or solve object or camera movement in the shot.
Our main task was colour grading and compositing which involved stabilisation, cleaning, rotoscoping, removing objects.
After an initial meeting with the director, we established some art direction for the grading process and discussed a breakdown of the different assets that need some compositing.
We were sharing wips with the director and getting feedback implementing it to the final video.
The software we were using were Davinci Resolve and After Effects. As the music video was edited in Final Cut we had to rebuild the edit in Davinci with an EDL and a video reference, replacing the shots where we were adding vfx.
The final video with vfx has been exported from Davinci, we have then added the final titles in After Effects.
Nuke is a node-based digital compositing and visual effects application first developed by Digital Domain, and used for television and film post-production.
Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of film making, video games and television production.
COSTS OF VFX for a 1 MINUTE VIDEO (estimated)
WHY CHOOSE US?
Nope, we surely don’t have the means to handle huge film productions. However, we would love to offer you a breakdown of our vfx services for medium size advertising projects and independent productions.
The benefits of a medium sized studio like ours are full budget transparency and a very straightforward and cost-effective workflow.
Our Animation Services
From revamping your social content to creating intricate long-form trailers for your next product launch, 3D is a great solution to bring to life your content in a way like no others.
Below you can find some of the products and services we can help you with.
Animation and motion graphics for films
Movie & documentary post production
TRAINING AND EDUCATIONAL VIDEOS
Environmental awareness content
If you are looking for an animation studio to help you reinvent your content, give us a quack and we will be in touch in no time!