the animation process
1. Brief
We listen to your objectives and goals to understand the story you wish to convey, along with your target audience, deadline and budget requirements. Key elements of this information feed in to your script, treatment and style frames.


2. script
Whether you are adept at writing your own script or require our help and collaboration to form your story, you’ll always have the opportunity to steer, amend and sign off your final script.
3. Mood board


4. VISUAL TREATMENT
Visualising our proposal includes developing the character design, backgrounds, style of animation and graphic treatment – the entire look and feel!
5. STYLEFRAMES
and STORYBOARD
Working in accordance with your brand guidelines and from our brief, we create a number of key frames so you can see exactly how the video will look. We’ll also create a written treatment, which sits alongside the script and describes what we’ll animate in line with the voiceover. We believe this gives you the best understanding of how the animation will look and what it will include.


6. BoardOmatic
A boardomatic is a camera move-only test. It consists of camera moves and audio track, but virtually no animation. Once the pre-production has been approved, we then move on with the voiceover, soundtrack and the animation.
7. soundtrack
and VOICE OVEr


8. ANIMATION
With the script, styleframes and voiceover signed off, it’s time to start animating. Animation isn’t a quick process and this step may take several weeks to complete, depending on the length of the voiceover. This is why it’s essential we communicate and collaborate effectively to sign off the work in the previous bullet points.
9. TWO ROUNDS
OF AMENDS
We want our clients to be happy with their brand spanking new animations. To achieve this, we focus on making all major changes within two rounds of amends to avoid incurring delays and extra costs.


10. SOUND MIX
11. Sign OFf

The animation process

1. Brief

2. SCRIPT

3. MOOD BOARD

4. VISUAL TREATMENT

5. STYLEFRAMES and STORYBOARD

6. BOARDoMATIC

7. SOUNDTRACK AND VOICE OVER

8. ANIMATION

9. TWO ROUND OF AMENDS

10. SOUND MIX
