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VALENTINE'S CAKE

Technique

2D ANIMATION / STOP MOTION

ART DIRECTION / ANIMATION

FEDUP STUDIO LAB

SOUND / VO

ANTHONY DAVEY

YEAR

2022

OVERVIEW

To celebrate Valentine’s Day, the Duck Team got our beaks together and created this recipe for love. It’s Valentine’s Day, a time for love and cake….so come and take a moment and watch us whilst we bake.

The BRIEF

We wanted something quirky and fun to celebrate this day of love and something that all the Duck Team could get involved in. We needed it to be quick, easy and ethical to fit in with all our other work.

The CHALLENGe

We worked together, allowing the fun element to take over and by splitting the workload we found it didn’t take as long as we anticipated.

We also added a disclaimer to the video, for those with a gentle disposition.

The SOLUTION

We worked together, allowing the fun element to take over and by splitting the workload we found it didn’t take as long as we anticipated.

We also added a disclaimer to the video, for those with a gentle disposition.

The PROCESS

Initially, we decided upon the idea of a recipe for a cake as the main focus of the project. Sam created a poem, which we designed the animation and stop-motion around. Fred produced the 2D animations and Malena did the illustrations. Stop-Motion was added to the end scene and produced by Alixe and Josephine. For the Voiceover, we wanted a Northern accent and had one of our freelancers Anthony Davey do this for us. Add in a bit of madness and the recipe was complete.

There is a huge contrast between the 2D cheesy animation and the stop-motion ending. To achieve a real shocking climax, we decided to use real hearts engaging in sexual activity.

THE TECHNIQUE

Illustration / 2D Animation / Stop-Motion

The illusion of movement is created when individual drawings are sequenced together over time. Stop motion, in contrast to 2D animation is based on built sets. It can be everything from 3D characters and objects to flat cut-outs. The illusion of movement is created when individual still photographs are sequenced together over time. One second of time is usually divided into 24 frames. Depending on the style of animation there can be as many as 24 unique stills in one second of animation – 24 frames per second (fps) – or as little as two. Conventional animation is done on ‘2s’, meaning there is a new photo shot every 2 frames (i.e., 12 fps). This enables artists to save on production time/costs and gives stop motion animation its unique look. 

SOFTWARE

Adobe Photoshop, Adobe After Effects, Premiere, Logic Pro

ETHICAL APPROACH

The FedUP team pride ourselves on how we work ethically and this is something that we implement as much as possible with each project. During the making of Valentine’s Day, we ensured ethicality was at the forefront.

  • We encouraged all the duck team to get involved.
  • We worked remotely.
  • We sourced all materials locally and from ethical/sustainable suppliers.
  • We used LED lighting, when shooting the stop-motion piece.
  • We worked entirely paperless.
  • We recycled/re-purposed the ingredients used to reduce waste.
  • Our internet supplier is ethical.
  • We kept our costs down to a minimum.

Our credits

Concept: Alixe Lobato & Federico Parodi

Poem: Samantha Gill

Illustrations: Malena Merlina

Stop-motion animation: Josephine von Bülow & Alixe Lobato

2D Animation / Motion Graphics:  Federico Parodi

Soundtrack / VO / Foley: Anthony Davey

Strategist: Tim Day