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STARZ
SEDUCED - INSIDE THE NXIVM CULT

STARZ SEDUCED - INSIDE
THE NXIVM CULT

Technique

2D Motion Graphics

CLIENT

STARZ

ANIMATION DIRECTOR

ELYSE KELLY

AGENCY

Neon Zoo

 

MOTION GRAPHICS

FEDUP STUDIO LAB

YEAR

2020

OVERVIEW

Seduced, follows India Oxenberg’s abuse and her own culpability inside the NXIVM cult, an organization marketed as a self-help group. An inside look at the Nxivm cult and its enigmatic, manipulative founder Keith Raniere.

The BRIEF

Neon Zoo, a US based production company, hired us to develop a series of motion-graphics to be featured in the Starz documentary along with interviews and 2D animated characters.

The CHALLENGE

Finding a style that suited the story and blended with the existing footage and also the hand-painted animations (produced by another external team). It was our first project, made during the early days of the Covid 19 pandemic, so things were rather hectic.

The SOLUTION

FedUP got involved in the early phases of the post-production, to develop a series of mood-boards and graphic treatments for titles, lower thirds, graphs and phone UIs. We had to make sure we were stylistically aligned with two external teams, the character animators and the US based production team. We kept a tight production schedule and we’ve learned quite a few tricks that helped us dealing with a fully remote workflow.

The PROCEss

As usual, we started with a tight pre-production, where we developed a series of designs and sketches. When the director and the client were happy with our artworks, we moved on with the animations.

The TECHNIQUE

2D Motion Graphics

We explored different looks, experimenting with paper textures, newspaper cuts, video glitches and a very minimalist and elegant design.

Photo collage, newspaper clippings and animated titles

Hierarchy Tree

Video treatment and phone chat graphics on 2D Animation

SOFTWARE

Adobe After Effects, Illustrator, Photoshop.

RESULTS

The broadcasting on Starz proved quite successful and the director was extremely happy with the result. We will be working with Elyse and her production team again in the near future, so stay tuned for more!

Our credits

Design, 2D Motion Graphics:  FedUP Studio Lab (Alixe and Fred)