Mr. Duck is sad because his home has been destroyed. One day, he finds a seed that generates new life, bringing different creatures closer together.
Ascari is a queer non-binary artist from Italy: composer, pianist, singer and sound designer. They have a Master Degree in Film Music Composition from Italy and have worked worldwide as a freelance soundtrack composer for film, advertising and videogames. Their composition language mixes classical and electronical music with cinematic minimalism.
Audio portfolio available here: https://soundcloud.com/marta-ascari
We approached Sara after falling in love with her portfolio. She is an eclectic duck who shares our vision, loves to travel … and she plays bass guitar too! Our initial brief was simply to promote FedUp’s brand, core values and colour palette. We then outlined the story and the themes (inclusivity, environmental topics) … and let Sara do her magic!
Our main technical challenge was to animate the ident with a mix of different techniques to minimise traditional animation. This approach would be fine for line drawings, but not ideal when it comes to animating painted illustrations.
We implemented Adobe After Effects as our main tool to manage a hybrid workflow.
Sara produced a series of beautiful illustrations, prepped and layered for animation. Once all the illustrated frames were ready, we started the process of animating them.
Last but not least, Marta Ascari composed a brilliant piece of music for the soundtrack to finish off our first ident.
Illustration / 2D Animation / AfterFx
The illustrations were animated, combining cut-out and traditional frame-by-frame hand-drawn techniques. We rigged Mr. Duck adding a virtual skeleton to his body structure to make him move, and we achieved head rotation with traditional hand-drawn animation. Camera-moves and parallax were also added in post-production.
Adobe Photoshop, Adobe After Effects
STORY MATTERS – we love technical jargon and learning new techniques, but we strongly believe that the story should always come first!
MOTION ACTIVISTS – we work with people that share our values.
Illustration: Sara Mutande
Animation: FedUP Studio Lab
Sound Design: ASCARI