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ANGLIAN WATER
NEVER STILL, NEVER STOP


ANGLIAN WATER
NEVER STILL, NEVER STOP

Technique

2D Motion Graphics / 2D Hand drawn animation

CLIENT

ANGLIAN WATER

AGENCY

THE CORNER / NO.8 LONDON

PRODUCTION

SPINDLE

ANIMATION

FEDUP STUDIO LAB

YEAR

2021

OVERVIEW

Animated doodles for an Anglian Water campaign.

The BRIEF

We were commissioned by No.8 London to enhance these live action commercials with some quirky hand drawn animations.

The CHALLENGE

The delivery timeline was extremely tight as we only had a few days to complete the work, it’s such a classic with advertising. Hand drawn animation can take a lot of time…

The SOLUTION

To overcome the challenging deadline, we worked on this in parallel, swiftly delivering wips to the production, cutting corners with loops when possible.

 

The PROCEss

We sketched a few still examples to ensure we were on the right track. The client loved them, so we moved on right away to the animation stage.

The TECHNIQUE

We animated these doodles with frame-by-frame hand drawn animation in Photoshop. We then tracked and integrated the animation with AfterFx and Mocha.

SOFTWARE

Adobe Photoshop, Illustrator, After Effects, Mocha.

RESULTS

The client was quite happy with the visuals, and we managed to deliver both the main ad and the cutdowns on schedule.

Our credits

Styleframes design and animation:  FedUP Studio Lab (Alixe and Fred)