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ACID RAIN

Technique

2D ANIMATION / AFTER FX

director

Rowena Sheehan

SOUNDTRACK

FRANCISCO MAGIN

COMPOSITING

FedUP Studio Lab

YEAR

2021

OVERVIEW

When life gives you a rainy day, play in the puddles… especially if the weather forecast gives you a high chance of ACID rain! 

The artists

Rowena Sheehan is a British-Irish illustrator based in Bristol, UK. She works primarily within the animation industry; illustrating, storyboarding and more recently, animating! With a passion for all things weird and mind-bending, she has created Acid Rain – put that umbrella away!
 
Francisco Magín Nafría is a professor in History of Philosophy and Psychology. He is the author of several books on contemporary aesthetics and art. His musical education began at the age of 7 with the first notions of harmony. He has been a member of different groups such as “The Strangers”, “Nevermind Dallas” and “The Colt Band Brothers”. At present, he is specialized in creating cinematic music for films and video games.  

The BRIEF

We introduced Rowena (Reena) to the FedUP branding identity and she decided to develop a psychedelic sequence. Reena mainly works as an illustrator but wanted to experiment with 2D animation for this short film.

The CHALLENGe

One of the most overlooked stages of content production are music and sound. 

We wanted something really special for this piece and Reena wanted to go for some electro pop vibes. However, our composer Francisco Magin instinctively came up with a psychedelic soundtrack with a 60s vibe instead. 

The Solution

We asked him to work on an alternative track in line with the director’s vision. We ended up with two brilliant scores for this trippy ident so we decided to keep both! What’s your favourite one? 

The PROCESS

Rowena produced a series of storyboards followed by an animatic, and after pitching it to the FedUP team she started animating the characters. 

Once the full animation was ready Reena also created the backgrounds and prepped the whole sequence in After Effects. The FedUP team took care of the post-production and Francisco Magin worked on the music score. 

THE TECHNIQUE

2D Animation / After Fx

The illusion of movement is created when individual drawings are sequenced together over time. One second of time is usually divided into 24 frames. Depending on the style of animation there can be as many as 24 unique drawings in one second of animation – 24 frames per second (fps) – or as little as two. Conventional animation is done on ‘2s’, meaning there is a drawing every 2 frames (i.e., 12 fps). This enables artists to save on production time/costs and gives 2D animation its unique look.

ACID-1024-GIF
ACID-1024-GIF-2
ACID-1024-GIF-3

SOFTWARE

Adobe Photoshop, Adobe After Effects

results

We are extremely happy about the end result. The ident is trippy, funny and stylish. The soundtracks really helped shaping the story in two very different ways. 

FEDUP GENERAL CRITERIA

STORY MATTERS – we love technical jargon and learning new techniques, but we strongly believe that the story should always come first!

 

MOTION ACTIVISTS – we work with people that share our values.

Our credits

Storyboards, 2D Animation, Design/Illustrations: Rowena Sheehan https://rowenasheehan.com/

Compositing: FedUP Studio Lab 

Soundtrack: Francisco Magin